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Social media is the virtual life that controls us today. It is the need of only the everyday users but also businesses. Social media has become a reliable tool for pursuit marketing goals and building a significant online presence. Companies curate strategies that help in growing the business while expanding their digital footprint. One such tool is Influencer marketing.  What is influencer marketing?  At its most basic level, influencer marketing is a sort of social media marketing that relies on endorsements and product mentions from influencers–people who have a large social following and are regarded as experts in their field. Influencer marketing works because social influencers have a high level of trust with their followers, and their recommendations act as a sort of social proof to your brand's potential customers. While Instagram influencer marketing is a well-known tactic, influencers are increasingly using other platforms. According to Adweek, the advertising sector...