The Game Changer In Digital Media
The word influencer is synonymous with the contemporary world. The word has increasingly become popular in recent years. Influencers have been one of the biggest game-changers in the digital industry. Their popularity has been a key role in business. They present their persona in a way that attracts the audience that persuades them to follow them on various social platforms. An influencer marketing agency works to connect a brand with an influencer and prepare a strategy that benefits both parties. This collaboration that results in digital marketing is also known as influencer marketing. Understanding who is an influencer? There is no particular definition that defines what an influencer is. According to one author, they are "a variety of third parties who exercise influence over the organisation and its potential customers." [10] Another definition of an influencer is a "third party who significantly influences a customer's purchasing decision but may never be h...