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Corporate films - Adding Voice To Your Brand’s Image

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  Visual + audio = video. A multisensory experience. Brands aren’t made with just their image - they also need a voice to enhance it. This is where a good corporate film production company comes in, to make the perfect corporate videos for your brand to communicate with its audience effectively. Along with textual content, videos have grown immensely popular for company websites for disseminating information. Video content has a better probability of engaging viewers since it involves less effort from them and holds their attention on the screen for longer. Production companies are making consumer-centric films for social media and general consumption as advertising revenue declines and the need for high-quality content online grows. So, what’s a corporate film? It’s pretty simple. Any video that: is non-advertisement; is used for internal or external communication;  can be specific to a stakeholder or made for the general public; and informs the target audience about relevan...

The Game Changer In Digital Media

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The word influencer is synonymous with the contemporary world. The word has increasingly become popular in recent years.  Influencers have been one of the biggest game-changers in the digital industry. Their popularity has been a key role in business. They present their persona in a way that attracts the audience that persuades them to follow them on various social platforms. An influencer marketing agency works to connect a brand with an influencer and prepare a strategy that benefits both parties. This collaboration that results in digital marketing is also known as influencer marketing. Understanding who is an influencer?  There is no particular definition that defines what an influencer is. According to one author, they are "a variety of third parties who exercise influence over the organisation and its potential customers." [10] Another definition of an influencer is a "third party who significantly influences a customer's purchasing decision but may never be h...

Witnessing a Wave of Changes On The Socials

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In today's world, if a company can't keep its social media accounts up to date with current events, it's out of the race! Brands work hard to have an online presence in order to attract customers and increase revenue. Hiring a media firm that strengthens your brand digitally is one of the finest methods to do this. Ants Digital is an up-and-coming social media agency in Gurgaon . Ants Digital offers services that help you expand your social media faster! ANTS is a great combination of industry experts, up-and-coming creatives, and digital specialists with the capacity to scale ideas to the point where their impact is multiplied by ten. The energy of the city is practically in our lungs. This social media agency applies its digital expertise to give brand strategy, content, creativity, experience design, and web-ready solutions to businesses and brands across a wide range of industries. The following are some of their digital marketing services: Ants' technological sol...

Changing the world online, one website at a time

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The Internet and its ability to shape the world is astronomical. A new trend, a viral video, maybe an update on the socials, or even perhaps a life-altering tweet? One baby step and millions of algorithms shift across the online world. This is why today, most businesses adopt social media strategies to build their brand and expand their digital footprint.  The best way to utilise the virtual world and make a mark there is by taking the help of industry experts to help your business make a plan for your company’s tomorrow.  One such website development company that takes up different social media solutions to help your brand grow and your business flourish is known as  Ants Digital Private Limited.  Strategy and creative professionals develop and craft ANTS Power Solutions, keeping current consumer and market trends in mind and results-driven communication in mind. This organisation is a brilliant amalgamation of industry veterans, aspiring creatives, and digital prof...

How To Up Your Social Media Marketing Strategies in 2022

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Social media is the virtual life that controls us today. It is the need of only the everyday users but also businesses. Social media has become a reliable tool for pursuit marketing goals and building a significant online presence. Companies curate strategies that help in growing the business while expanding their digital footprint. One such tool is Influencer marketing.  What is influencer marketing?  At its most basic level, influencer marketing is a sort of social media marketing that relies on endorsements and product mentions from influencers–people who have a large social following and are regarded as experts in their field. Influencer marketing works because social influencers have a high level of trust with their followers, and their recommendations act as a sort of social proof to your brand's potential customers. While Instagram influencer marketing is a well-known tactic, influencers are increasingly using other platforms. According to Adweek, the advertising sector...

How Do You Select a Good Corporate Film Production Company

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The most effective advertising tool for any corporate or brand is its corporate film which can enjoy widespread reach as it can be played or showcased on multiple platforms. An instant and effective way to get critical messages, a corporate video uses the impact of creating visually compelling storytelling to connect with the target audience of a brand or company.  In short, Corporate films help bridge the gap between senior management and its employees and help convey its essence and ethos to its consumers. Given the critical and widespread reach, any good corporate film producer needs to be highly mindful of the client's needs and have a very clear idea of how best to display corporate rhetoric creatively. Therefore, it becomes critical that companies select a corporate film production company that embodies the following:  Professional and Well-rounded Portfolio:  Any good corporate film production company should have a holistic portfolio that balances a lot of films a...

How do I Find a Digital Marketing Agency

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  Digital marketing and a digital marketing agency: Digital marketing is a marketing strategy across digital platforms aimed at reaching out and targeting customers to build relationships with customers online and get customers to transact with a business by buying their products.   Digital marketing primarily consists of the following digital marketing services: Search Engine Optimisation (SEO) Social Media Marketing Email Marketing Mobile Marketing Video Marketing Online Advertising Content Marketing To help a business attain its sales and marketing goals, a digital marketing agency uses various  digital marketing services , online tools, strategies, and tactics. Hence, planning and executing a successful digital marketing campaign in-house with a small marketing department can be challenging. Digital marketing agencies use digital technology and innovative marketing techniques and bring together copywriters, graphic designers, video editors, and a host of other sk...