Corporate films - Adding Voice To Your Brand’s Image

 Visual + audio = video. A multisensory experience.

Brands aren’t made with just their image - they also need a voice to enhance it. This is where a good corporate film production company comes in, to make the perfect corporate videos for your brand to communicate with its audience effectively. Along with textual content, videos have grown immensely popular for company websites for disseminating information. Video content has a better probability of engaging viewers since it involves less effort from them and holds their attention on the screen for longer. Production companies are making consumer-centric films for social media and general consumption as advertising revenue declines and the need for high-quality content online grows.


So, what’s a corporate film? It’s pretty simple. Any video that:

is non-advertisement;
is used for internal or external communication; 
can be specific to a stakeholder or made for the general public; and
informs the target audience about relevant or new information about a brand 


These videos can be long or short, they can be funny or sad, but they are always relevant to you, your brand, and your audience. 


If by now you are wondering why corporate films and not just advertisement videos, then here is your answer:

Corporate films aren't intended to be commercial; rather, they're an attempt by a company to connect with its target audience.



Brands can educate audiences about their products and services, vision, initiatives, and innovations through corporate films which is a much more difficult task to do with short advertisements   


They help in increasing organic engagement from your audience


They stay forever - customers can access them from your website or social media pages whenever they want


Corporate films can be of different types, each type having multiple benefits and uses. Let’s take a look at what these are: 


  1. Explainer videos - videos created with the goal of informing your customers about what your brand offers. 

For example: “How to write a good SEO article?”, “How to use Google analytics for your new website”, and “5 reasons to choose ANTS for your digital marketing needs” - are some examples of explainer videos.

  1. Promo Videos - interactive videos about your products or services used for boosting business that is shown to the masses  

New product videos, event announcement videos, and the like are promo videos.

  1. Educational Videos - videos that help to explain and make your audience understand simple or complex products/services, their functions, aspects or processes involved. 

“All you need to know about digital marketing” and instructional videos are some examples of these. 

  1. Brand Videos - videos that show what your brand stands for, its vision, and what it represents. 

“50 Years in the Making” and “We stand for inclusivity” would be brand videos.

  1. Content Marketing Videos - digital marketing videos that are used to promote your brand and engage your audience

These can have various types of content such as pranks on customers, BTS videos, etc.  


What makes a corporate film?


Images, visuals, words, voice recordings, sounds, music, and technical skills. All of these are added together to create a complete corporate film.


Now…What makes a great corporate film?


While the basic elements of a corporate film, which are listed above, are always necessary for a good video, for people to watch and like your videos, your videos need to be great. And for your videos to be great your ideas and concepts for the videos need to be just as amazing. And who thinks of these ideas? A group of passionate, creative people who understand the needs of your brand.


ANTS Digital gives you all of this. With its team of creative thinkers, ANTS comes up with the best video solutions for your brand in 5 simple steps:


  1. Discussing video concepts - giving you ideas that inspire, delight, and educate while resonating with your brand’s vision for the future


  2. Scriptwriting - penning down what the video will look and sound like so that each movement, action, dialogue can be specified 

  3. Storyboarding and voice over recording - detailing each frame and scene and adding the voice element to the video to breathe life into it   

  4. Video editing - manipulating, structuring, and arranging video shots to tell your story in the most powerful manner

  5. Delivery publishing - publishing the final video on the correct platform following the best practices to ensure your video reaches as many people as possible      


With originality, imagination, and skill, ANTS creates videos that visualise you and your brand’s story.


Location: The Solitaire Plaza, Sikanderpur, Sector 26, Gurugram, Haryana 122002, India

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